Marketing Manager, Journalist, Social Media Expert
My Resume
I am so blessed to have gotten the chance to work for the amazing companies listed below, as they have each taught me a lot about who I am as an employee and what I am passionate about - which is storytelling and people! I started my career in TV news and have transitioned my skills to excel in a marketing role, which has been a lot of fun! At each and every job I've made it my mission to leave my mark by bringing in successes for the companies, which you can read more about below.
Indiana University Bloomington (2013-2017)
Bachelor of Arts in Journalism
Specializations: Broadcast Journalism and Public Relations
Minor: Political Science
GPA: 3.94
Senior Internal Communications Specialist | Texas Oncology | Texas (Remote)
April 2024 - Present
• Manages, writes, and edits two internal newsletters (one weekly, one monthly)
• Organizes content calendar for newsletters
• Works with project managers and TXO leaders to write internal emails to various stakeholders, employee groups
• Gathers KPIs from newsletters (open rates, click rates, etc.) and plots trends through Excel
• Interview employees to gain information to write weekly stories revolving around TXO's five main pillars
• Communicate important deadlines and information to employees through email, newsletters
• Works closely with the HR department to refine wording and brainstorm ideas for their communications
• Attend conferences to take photos, interview organizers, and help with run of show
Freelance Writer and Content Creator | Dallas Doing Good | Dallas, TX
May 2023 - August 2024
• Research and pitch story ideas of good news/businesses in North Texas
• Conduct video interviews in person and over Zoom and gather b-roll with iPhone
• Write a story that's 1,000 - 3,000 words to be published on Dallas Doing Good's website
• Kickstarted DDG's presence on Instagram Reels and my Reels alone for have gained 300K+ views since June 2023
• Edit videos from interviews, b-roll, and photos gathered to create 1-3 minute package. Video shown in 16:9 in article and posted to Instagram Reels, TikTok, and FB Reels
• Collaborated with Communities Foundation of Texas to write stories, and create videos on nonprofits for North Texas Giving Day
Marketing Manager | The Warren Center | Richardson, TX
July 2022 - March 2024
​• Manage, plan, and develop digital communication content that supports The Warren Center's mission
• Lead and manage media projects and content across all platforms (Instagram, Facebook, X, LinkedIn, YouTube, webpage, TikTok, etc.). Schedule social media posts through Sprout Social.
• Increased the company's Facebook page reach by 60,000 - 100,000 people each month
• Started company's TikTok page that gathered 1,520+ followers in a year
• Increased nonprofit's Instagram followers by 1,200 followers in 1.5 years
• Write and design quarterly development and volunteer newsletters in MailChimp that get sent to 3,000+ people
• Write and design monthly parent newsletters in MailChimp that get sent to 1,000+ parents
• Increased monthly average website visits by 10,000 users within a year
• Monitor our Google Ads to reach the maximum amount of clients that we can each month and adjust keywords/zip codes/focus to see if we need to change our plan
• Manage relationships with industry professionals like web developers, professional photographers, videographers, and graphic designers
• Coordinate production and distribution of print and digital collateral, including newsletters, brochures, mobile and email campaigns, event collateral, and videos
• Pitch stories to local media by using previous TV news experience. I shoot and edit my own b-roll and interviews and send it to newsrooms. Our events have gotten on the news six times in the past year. I also send them a press release that I write before each event to invite them to come shoot their own video.
• Tackles any breaking news or trending stories by writing web articles, sending push alerts, posting to social media
• Contributes to a digital team that has a 32+ month streak of being Cincinnati's No. 1 TV station (measured by ComScore) and No. 1 station in terms of social interactions (measured by CrowdTangle) - 71.45 million social interactions in 2021, which is the most in our market and our entire Hearst company
• Analyzes WLWT's KPIs to ensure our team reaches our yearly goals with social media interactions, article opens, video watch time, etc. Also has a vast understanding of SEO and ensures WLWT gets ultimate traction on Google
• Shoots and edits fun 1-minute social media videos (513 Buzz) of events, new businesses, outdoor activities to highlight what Greater Cincinnati has to offer (These get posted on all social media platforms with a link to a web article to support)
• Achieves a 6-month average of 4.3 million unique visitors for WLWT.com (competing stations average in the 1 to 2 millions)
• Increased Facebook page by 356,333 followers between March 2020 and March 2022
• Follows Cincinnati social media pages (police, businesses, schools, etc.) to find what's trending
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• Prepares and organizes newscast by creative cohesive flow of local and national newsworthy events
• Researches and writes stories for morning newscast
• Creates graphics for morning newscast to support stories
• Booths show by timing show and having clear communication with directors, anchors, reporters, and production crew
• Manages, writes, and posts breaking, local and national news to WDBJ7 website and social media
• Actively monitors police scanner and responds accordingly to breaking news
• Livestreams local news and events through TVU via Facebook
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Director of Marketing | Reporters Without Borders (IU Chapter) | Bloomington, IN
October 2016 - May 2017
• Manages and maintains all social media accounts (Twitter, Facebook, Instagram)
• Promotes chapter's activities and events
• Participates in exec meetings by bringing new ideas on protecting press freedom
• Founded the chapter; built the chapter from ground up with a drive for innovation
• Raise awareness among my peers of press freedom issues all over the world
• Promotes Reporters Without Borders reports and campaigns
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News & Social Media Producer | IU Student Television | Bloomington, IN
August 2015 - May 2017
• Creates rundown for newscast in Rundown Creator by gathering newsworthy events
• Produces news (Hoosier News Source) and entertainment (What's Up Weekly) shows
• Views and selects the strongest and most accurate video elements (packages, sound-bites, b-roll)
• Writes intros, teases, VOs, VOSOTs, and scripts by ensuring accuracy
• Edits reporters' packages, VOs, VOSOTS, and scripts to ensure accuracy
• Leads staff in weekly pitch meetings and encourages enterprise stories
• Anchors weekly newscasts when not producing
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• Set up promotional booths at local high school football games (The Zone)
• Interact with public/potential viewers by talking and playing promotional games
• Manage promotional equipment (slot game, laptop, TV, prizes, green screen, etc.)
• Get public interested in watching WISH-TV
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• Works directly with reporters to learn how a local station covers daily and breaking news
• Conducts research and interviews daily
• Writes scripts using Interplay Assist and iNews to accurately and creatively convey the information's impact
• Produced packages daily using Avid Media Composer
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Indy Style Production/Promotion Intern | WISH-TV | Indianapolis, IN
January 2016 - May 2016
• Assist with production of Indy Style, the daily, live lifestyle program
• Collaborate in editing/producing segments and taking photography for publishing to the web
• Caption and post daily images to social media
• Assist producers with guest relations and any special assigments
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• Collected and analyzed newsworthy events and wrote news stories for broadcast
• Conducted telephone interviews and edited the audio in Audacity for broadcast
• Interviewed and recorded individuals around Bloomington for weekly "Voices on the Street" segment
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Media Team Intern | Columbia University in the City of New York | New York, NY
July 2015 - August 2015
• Responsible for digital aspects of the program by producing, compiling, and disseminating high-quality media to over 2,000 clients, proving to be social media-savvy
• Orchestrated media-related projects such as website maintenance and development
• Created e-fliers and updated calendars for program website
• Was a residential advisor for 12 high school students from all over the world
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Contact
I'm always looking for new opportunities to meet people! Let's connect.
812-363-3209